{"id":839,"date":"2017-01-21T12:24:44","date_gmt":"2017-01-21T12:24:44","guid":{"rendered":"https:\/\/www.argonandco.com\/?post_type=article&#038;p=839"},"modified":"2021-09-01T12:25:47","modified_gmt":"2021-09-01T11:25:47","slug":"grocer-33-reveals-the-secret-to-supermarkets-recovery","status":"publish","type":"article","link":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/","title":{"rendered":"Grocer 33 reveals the secret to supermarkets\u2019 recovery"},"content":{"rendered":"<p><span class=\"intro\">The recent revival among the traditional supermarkets has been rooted in major improvements in service and availability, The Grocer can reveal.<\/span><\/p>\n<p>Data from our weekly Grocer 33 mystery shopping survey for 2016 reveal that the top five supermarkets all improved their in-store performances compared with the previous year, with both Asda and Morrisons also delivering significant uplifts in terms of availability.<\/p>\n<p>Asda remains bottom of the pile in terms of availability, but has dramatically closed the gap on its rivals, having increased availability by 1.8 percentage points to 94.1%. It is now just half a percentage point behind Waitrose, where availability slipped 0.3 percentage points to 94.6%.<\/p>\n<p>Asda\u2019s performance chimes with a note released earlier this week by Shore Capital\u2019s Clive Black, who said it was showing signs of operational improvements. He said Asda was now demonstrating \u201cmaterially higher store standards\u201d, including \u201ccleaner and less cluttered shops\u201d and focus on availability. \u201cWe are committed to putting our customers first and listening to our colleagues,\u201d said an Asda spokeswoman. \u201cWe\u2019re encouraged that it has been noticed. It\u2019s early days but we\u2019re working hard to make every shopping trip better than the last for our customers.\u201d<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-840 alignright\" src=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2019\/10\/Trolleys.png\" alt=\"\" width=\"279\" height=\"185\" \/><\/p>\n<p>When Morrisons CEO David Potts reported the retailer\u2019s 2.9% increase in like-for-like sales for the nine weeks to 1 January, he cited better availability driven by its new sales-based ordering system as a key factor. Our data shows that its availability improved by 0.8 percentage points to 95.3% in 2016.<\/p>\n<p>Even more impressive was the jump in the average weekly shopping score at Morrisons, from 64.7 (out of 100) to 68.9 in 2015. This was boosted by improvements in shop floor service, store standards and store layouts as well as availability. \u201cIn 2016 our staff worked hard to serve customers better and improve their shopping trip,\u201d said a Morrisons spokesman. \u201cWe made changes to improve availability, reduce queuing, and ensure we have the right colleagues in the right place at the right time.\u201d<\/p>\n<p>Sainsbury\u2019s remains the outright leader in terms of availability and store performance. Its availability was unchanged on last year at 97.1% while its average weekly score was up 3.6 points to 74.1\/100.<\/p>\n<p>Tesco, like Waitrose, suffered a 0.3 percentage point fall in its availability to 95.4%. However, better service helped boost its weekly performance score to 70.2 from 66.6 in 2015.<\/p>\n<p>Supply chain specialist Crimson &amp; Co said the supermarkets had to keep investing in their operations.<\/p>\n<p>\u201cUltimately, Sainsbury\u2019s, Tesco, Asda and Morrisons all have very different business models to that of discount chains \u2013 one that is built on customer loyalty. In order to reinforce that loyalty it has required a complete root-to-branch review of operational processes,\u201d said Crimson &amp; Co head of FMCG Nick Miller.<\/p>\n<p>\u201cThe big four supermarkets must invest in their offers in a smart way. They must constantly review and update their distribution network facilities to ensure they are able to keep up with customer demands. They cannot cut back too far in-store staff: re-stocking shelves and helping customers navigate the store are critical functions. A huge emphasis of this is staff empowerment \u2013 making sure enough trolleys are available, assisting customers in finding products and taking note and replenishing low stock. This process can\u2019t be automated and by instilling these qualities into staff this is then translated into trust amongst customers, knowing that when they go into that store all their needs will be met.\u201d<\/p>\n","protected":false},"featured_media":3104,"template":"","categories":[],"region":[158,159,160,161,162,240],"class_list":["post-839","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co\" \/>\n<meta property=\"og:description\" content=\"The recent revival among the traditional supermarkets has been rooted in major improvements in service and availability, The Grocer can reveal. Data from our weekly Grocer 33 mystery shopping survey for 2016 reveal that the top five supermarkets all improved their in-store performances compared with the previous year, with both Asda and Morrisons also delivering [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Argon &amp; Co\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-01T11:25:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.argonandco.com\/wp-content\/uploads\/2017\/01\/iStock-472485878-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/\",\"name\":\"Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/iStock-472485878-scaled.jpg\",\"datePublished\":\"2017-01-21T12:24:44+00:00\",\"dateModified\":\"2021-09-01T11:25:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/iStock-472485878-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.argonandco.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/iStock-472485878-scaled.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Close-up detail of a man shopping in a supermarket\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/grocer-33-reveals-the-secret-to-supermarkets-recovery\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/news-insights\\\/articles\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Grocer 33 reveals the secret to supermarkets\u2019 recovery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/\",\"name\":\"Argon &amp; Co\",\"description\":\"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.argonandco.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/","og_locale":"en_GB","og_type":"article","og_title":"Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co","og_description":"The recent revival among the traditional supermarkets has been rooted in major improvements in service and availability, The Grocer can reveal. Data from our weekly Grocer 33 mystery shopping survey for 2016 reveal that the top five supermarkets all improved their in-store performances compared with the previous year, with both Asda and Morrisons also delivering [&hellip;]","og_url":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/","og_site_name":"Argon &amp; Co","article_modified_time":"2021-09-01T11:25:47+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2017\/01\/iStock-472485878-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/","url":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/","name":"Grocer 33 reveals the secret to supermarkets\u2019 recovery - Argon &amp; Co","isPartOf":{"@id":"https:\/\/www.argonandco.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/#primaryimage"},"image":{"@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2017\/01\/iStock-472485878-scaled.jpg","datePublished":"2017-01-21T12:24:44+00:00","dateModified":"2021-09-01T11:25:47+00:00","breadcrumb":{"@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/#primaryimage","url":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2017\/01\/iStock-472485878-scaled.jpg","contentUrl":"https:\/\/www.argonandco.com\/wp-content\/uploads\/2017\/01\/iStock-472485878-scaled.jpg","width":2560,"height":1708,"caption":"Close-up detail of a man shopping in a supermarket"},{"@type":"BreadcrumbList","@id":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/grocer-33-reveals-the-secret-to-supermarkets-recovery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.argonandco.com\/en\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.argonandco.com\/en\/news-insights\/articles\/"},{"@type":"ListItem","position":3,"name":"Grocer 33 reveals the secret to supermarkets\u2019 recovery"}]},{"@type":"WebSite","@id":"https:\/\/www.argonandco.com\/en\/#website","url":"https:\/\/www.argonandco.com\/en\/","name":"Argon &amp; Co","description":"We help clients achieve their strategic and operational objectives, working together to transform their businesses and generate real change.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.argonandco.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/article\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/types\/article"}],"version-history":[{"count":0,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/article\/839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/media\/3104"}],"wp:attachment":[{"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.argonandco.com\/en\/wp-json\/wp\/v2\/region?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}